Privacy Policy

 

Last updated: 06/10/2025

Next Move Games & Leisure Ltd, trading as Game Guru ("we", "us", "our", "Game Guru"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our mobile application, website, and services (collectively, the "Service").

Contact Information: Next Move Games & Leisure Ltd
Trading as Game Guru
Utilita Arena, Unit 1, King Edwards Rd, Birmingham B1 2AA
Company Number: 16741201
Email: hello@gameguru.co.uk

Data Processor:
5loyalty LTD (reg. 10020833) processes certain data on our behalf in relation to the loyalty program and app functionality.

1. Information We Collect

1.1 Information You Provide to Us

When you create an account, use our Service, or interact with us, we may collect:

Account Information:

  • Name
  • Email address
  • Mobile phone number
  • Date of birth
  • Password (encrypted)
  • Profile photo (optional)

Membership Information:

  • Membership tier selected
  • Payment information (processed securely by our payment provider)
  • Membership start and renewal dates
  • Membership history

Order Information:

  • Food and beverage orders placed through the app
  • Order history
  • Delivery/table preferences
  • Special dietary requirements or allergies (if provided)

Payment Information:

  • Payment card details (tokenized and processed by our secure payment provider)
  • Billing address
  • Transaction history

Communications:

  • Messages you send us through the app or email
  • Feedback and reviews
  • Customer service enquiries

Event and Booking Information:

  • Table bookings
  • Event registrations
  • Tournament participation

1.2 Information We Collect Automatically

When you use our Service, we automatically collect:

Device Information:

  • Device type and model
  • Operating system and version
  • Unique device identifiers
  • Mobile network information
  • IP address

Usage Information:

  • Pages and features accessed
  • Time and date of visits
  • Duration of visits
  • App interactions and engagement
  • Search queries within the app

Location Information:

  • Approximate location based on IP address
  • Precise location (only if you grant permission through your device settings)

Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience. See Section 8 for more details.

1.3 Information from Third Parties

We may receive information about you from:

  • Payment processors
  • Social media platforms (if you choose to connect your account)
  • Fraud prevention services
  • Analytics providers

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 To Provide Our Services

  • Create and manage your account
  • Process membership subscriptions
  • Process food and beverage orders
  • Manage table bookings and event registrations
  • Facilitate in-venue experiences
  • Provide customer support

2.2 Loyalty Program

  • Track and manage loyalty points
  • Calculate and apply rewards
  • Provide membership benefits and discounts
  • Send notifications about points balance and rewards

2.3 Communications

  • Send transactional emails and notifications (order confirmations, membership renewals, booking confirmations)
  • Send promotional offers and exclusive deals (with your consent)
  • Respond to your enquiries and requests
  • Send important updates about our Service

2.4 Personalization

  • Customize your app experience
  • Recommend games and products based on your interests
  • Show relevant promotions and offers

2.5 Analytics and Improvement

  • Analyze how our Service is used
  • Improve our app, website, and venue experience
  • Develop new features and services
  • Understand customer preferences and trends

2.6 Security and Fraud Prevention

  • Detect and prevent fraud
  • Protect against unauthorized access
  • Enforce our Terms & Conditions
  • Ensure venue safety and security

2.7 Legal Compliance

  • Comply with legal obligations
  • Respond to legal requests
  • Protect our legal rights
  • Resolve disputes

2.8 Marketing (with your consent)

  • Send promotional emails about new games, events, and special offers
  • Send push notifications about exclusive deals
  • Advertise our services on third-party platforms

Legal Basis for Processing (UK GDPR): We process your personal data based on:

  • Contract performance: To provide the services you've requested
  • Legitimate interests: To improve our services, prevent fraud, and ensure security
  • Legal obligation: To comply with applicable laws
  • Consent: For marketing communications (you can withdraw consent at any time)

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

3.1 Service Providers

We work with third-party service providers who perform services on our behalf:

  • 5loyalty LTD (loyalty program and app platform)
  • Payment processors (e.g., Stripe, PayPal)
  • Cloud hosting providers
  • Email and communication platforms
  • Analytics providers
  • Customer support tools

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

3.2 Business Transfers

If Game Guru is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Legal proceedings or court orders
  • Government or regulatory requests
  • To protect the rights, property, or safety of Game Guru, our users, or others
  • To enforce our Terms & Conditions

3.4 With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

4. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services
  • Maintain your account
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Specific Retention Periods:

  • Active accounts: Data retained while your account is active
  • Inactive accounts: Data retained for up to 3 years after last activity, then deleted
  • Transaction records: Retained for 7 years for tax and accounting purposes
  • Marketing communications: Until you unsubscribe or withdraw consent

You can request deletion of your account and data at any time (subject to legal retention requirements).

5. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

5.1 Right of Access

You can request a copy of the personal information we hold about you.

5.2 Right to Rectification

You can request that we correct inaccurate or incomplete information.

5.3 Right to Erasure ("Right to be Forgotten")

You can request deletion of your personal information, subject to certain legal exceptions.

5.4 Right to Restrict Processing

You can request that we limit how we use your information in certain circumstances.

5.5 Right to Data Portability

You can request a copy of your data in a structured, machine-readable format.

5.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

5.7 Right to Withdraw Consent

If we process your data based on consent, you can withdraw that consent at any time.

5.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: https://ico.org.uk
  • Telephone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

How to Exercise Your Rights: To exercise any of these rights, please contact us at [insert email address] or through the app. We will respond to your request within one month.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against:

  • Unauthorized access
  • Loss or destruction
  • Alteration or disclosure
  • Accidental damage

Security Measures Include:

  • Encryption of data in transit and at rest
  • Secure payment processing (PCI DSS compliant)
  • Regular security assessments
  • Access controls and authentication
  • Staff training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK authorities
  • Data processing agreements with service providers
  • Adequate security measures

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Analyse how you use our Service
  • Provide personalized content
  • Measure advertising effectiveness

Types of Cookies We Use:

Essential Cookies: Required for the Service to function (e.g., authentication, security)

Functional Cookies: Remember your preferences and settings

Analytics Cookies: Help us understand how you use our Service (e.g., Google Analytics)

Advertising Cookies: Used to show relevant advertisements

Managing Cookies: You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Service.

Most browsers allow you to:

  • View cookies stored on your device
  • Delete cookies
  • Block cookies from specific websites
  • Block all cookies

For more information on managing cookies, visit: www.aboutcookies.org

9. Children's Privacy

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete it.

10. Third-Party Links

Our Service may contain links to third-party websites, services, or social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Push Notifications

With your permission, we may send push notifications to your device about:

  • Order updates
  • Loyalty rewards and points
  • Exclusive offers
  • Event reminders
  • Account notifications

You can disable push notifications at any time through your device settings.

12. Marketing Communications

We may send you marketing communications if:

  • You have created an account
  • You have consented to receive marketing
  • It is in our legitimate interest and you have not opted out

Types of Marketing Communications:

  • Email newsletters
  • Promotional offers
  • New game and product announcements
  • Event invitations
  • Push notifications (with your permission)

Opt-Out: You can unsubscribe from marketing emails by:

  • Clicking "unsubscribe" in any marketing email
  • Updating your preferences in the app
  • Contacting us at [insert email address]

You will continue to receive transactional emails (e.g., order confirmations, account notifications) even if you opt out of marketing.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • Legal or regulatory requirements
  • New features or services

When we make material changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you via email or push notification
  • Provide a prominent notice in the app

Your continued use of our Service after changes become effective constitutes acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@gameguru.co.uk

Mail:
Next Move Games & Leisure Ltd
Trading as Game Guru
Utilita Arena, Unit 1, King Edwards Rd, Birmingham B1 2AA

Next Move Games & Leisure Ltd
Trading as Game Guru
Company Number: 16741201
A Private Limited Company registered in England and Wales

Data Processor: 5loyalty LTD (reg. 10020833)